With over thirty years experience CGL Membership Services specialise in helping large, medium and small membership and donor based organisations to formulate and establish retention and recruitment strategies.
Membership Organisations
Membership organisations have been empowered by technology and the advance of the database. Mass communications of the ‘Dear Sir or Madam’ have long since been consigned to history. Membership services marketing in the 21st Century targets individuals but at the same time takes advantage of the economies of scale offered by digital personalisation.
Membership Communication
Although technology has revolutionised the communication process it has also created fierce competition for the membership organisation. Those that thrive will be those with a professional communications programme in place, supported by efficient and cost effective administration. In particular a strategy of systematic communications targeting members as individuals. The strength of the relationship with members, supporters and donors is key to successfully attracting a share of the public’s patronage.
Membership Services
CGL Membership Services is expert in membership marketing and database administration. With 30 years experience of working with membership organisations across the UK, from the RNLI, Cambridge University Development Office and Diabetes UK, as well as over 75 smaller charities, Associations and Institutions, we are ideally placed to help you take full advantage of the digital revolution in the membership services sector.
